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The Underground Retail Movement

How Precision Soil Input Recommendations Deliver Greater Customer Returns

This eBook explains how agricultural retailers are leveraging precision farming technologies to address their customers’ specific concerns.

Whether fertilizers or fungicides, seeds or stimulants, farmers want to know that they are making the most of their investment when purchasing a crop input. The information offered by retailers is particularly influential because it comes from a trusted source within the ag community: the people who are selling and recommending the products to help farmers thrive.

Remaining an invaluable partner and advisor to farmers is becoming increasingly critical for retailers. The way forward is to embrace new technologies to provide the precision farming recommendations and services that customers and the land require—or risk having other players along the supply chain step in.

This eBook will help retailers:

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